is an Industry Architect for Media and Communications with Microsoft Corporation based out of San Francisco. As part of Microsoft’s Communications Sector evangelism team, Michael focuses on interactive client solutions for communications and media companies. Educated as an architect, Michael Scherotter brings a sense of creativity and design to synergistic software development and throughout his 13-year career in software development, Michael has specialized in combining software in innovative ways. He architected and developed desktop CAD applications for Boise Cascade Corporation, managed software development teams at Mindjet Corporation, and engaged with partners as a Business Solutions Architect at Mindjet by creating and building solutions for the popular community site mindjetlabs.com. Michael has a Bachelors of Architecture and a Masters of Architecture specializing in Design Tool Development.